Here's the latest resource that I have worked on (a little - I gave some guidance on the contents and Finnish translation and activities)
It's been developed by Eeva Kemppainen and Ian Cook, who I've worked with previously.
Developed for Pro-Ethical Trade Finland
This guide sets out an approach to teaching media literacy
and the geographies of consumption that has been
developed by the NGO Pro Ethical Trade Finland (Eettisen
kaupan puolesta ry), with funding from the Ministry of
Education and Culture of Finland.
A subvertisement workshop
involves interpreting and subverting the messages
made in product advertising.
With their teachers, students
are shown how to critically read advertisements brought
into the classroom and encouraged to work out:
• How images and texts are designed to convey a
message about a commodity
• How advertisements convey relationships between
people,
places and things
• What claims advertisements make about the
origins and uses of commodities and what
information and imagery is missing
• How advertisements can be altered to convey
alternative messages
• How and where subvertisements can encourage
critical readings of advertisements?
Children and young people are bombarded by diverse
commercial messages on social media, on the street, on
TV, in movies and in games. Teachers can help students
to learn the differences between journalism and marketing
as well as develop their capacity to critically interpret what
they see and hear.
Would be useful for Cultural Geographers and also connections with Changing Places units as well.
You can download
a copy of the whole guide in English (unless you want it in Finnish)
as a PDF file.
For more on the previous work that I have done with Ian and Eeva check out the
Follow the Things education page.
